DECEMBER 3, 2022

Deion “Coach Prime" Sanders Named Head Football Coach at Colorado

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NOVEMBER 29, 2022

Jackson State Dominates SWAC Postseason Honors

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NOVEMBER 17, 2022

Snoop Dogg Gets Into the Pet Apparel and Accessories Business

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NOVEMBER 10, 2022

The Cupcake Guys picked up by Roku

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OCTOBER 17, 2022

How Deion Sanders is changing the future of college football at Jackson State (60 Minutes)

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OCTOBER 12, 2022

Coach Prime Arrives on Prime Video This December

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SEPTEMBER 20, 2022

Travis Hunter Signs NIL Deal with Michael Strahan Brand

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SMAC Entertainment is a cultural creator and connector that builds and guides multi-hyphenate, world-class talent towards dynamic and rewarding careers. SMAC also produces content and experiences and incubates businesses that inspire positive change in the world.
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We take a strategic, 360° approach to talent development, always with an eye on expansion and elevation. We leverage each of our clients’ unique talents and interests to help them develop a multifaceted career, building world-class brands, meaningful partnerships, products and content.
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We develop and produce meaningful scripted and unscripted content for some of the biggest networks and distributors in the world. Our content includes a variety of formats including Documentaries, Feature Films, Game Shows, Digital Branded Content, Reality TV, Comedies, Dramas, Podcasts and more.
Together, with our clients, we build beloved consumer brands across several lifestyle categories. From The Michael Strahan Brand to WEAR by Erin Andrews, we build businesses from the ground up.
We leverage our network, talent and expertise to guide companies across industries, planning content and social media strategy, creating press-worthy collaborations, developing partnerships and more.
Michael Strahan and Constance Schwartz-Morini
Constance Schwartz-Morini is co-founder and CEO of SMAC Entertainment, a talent management firm, business incubator, and Emmy-nominated production company she co-founded with Michael Strahan in 2011.
Her career spans more than three decades across sports, entertainment, music, and media. She has developed the modern playbook for how athletes and entertainers navigate their multifaceted careers while developing businesses and strategic partnerships that expand reputation and onboard new audiences.
Schwartz-Morini got her start at the NFL, serving in various roles across television programming, sponsorship, events, marketing, and player engagement. After 10 years at the NFL, Schwartz-Morini joined The Firm, creating their strategic marketing and sponsorship division. For nearly a decade, she managed Snoop Dogg, elevating his prominence as a multi-platinum selling rapper, singer, songwriter, producer, and entrepreneur. She helped him launch the Snoop Youth Football League, from which dozens of participants have continued their playing careers at Division 1 institutions and more than a dozen have made it to the NFL.
At SMAC, Schwartz-Morini and her team manage Erin Andrews, four Pro Football Hall of Famers: Michael Strahan, Troy Aikman, Tony Gonzalez, and Deion Sanders, as well as Curt Menefee, Brian Orakpo, Michael Griffin, Camille Kostek, Brie Bella, Nikki Bella, October Gonzalez, Snoop Dogg and Shante Broadus, Bryan Hynson, and Wiz Khalifa. 
She is the engineer behind Michael Strahan transitioning his career from a Super Bowl Champion to an Emmy-winner, entrepreneur, New York Times best-selling author, and one of America’s top media personalities today. She is a co-founder of The Michael Strahan Brand – a lifestyle company that includes top-selling clothing and accessories lines, a licensed NFL line, and Michael Strahan Daily Defense, a new skin and shave collection. She also orchestrated the launch of Erin Andrews’ sports-licensed apparel collection, WEAR by Erin Andrews.
Schwartz-Morini executive produces scripted and unscripted film and TV projects, including: “The Underdoggs” (MGM) and “BS High” (HBO), both currently in production, along with “$100,000 Pyramid” (ABC), season two of “More Than An Athlete” (ESPN), “The Cost of Winning” and “State of Play: Happiness” (HBO), “Coach Prime” (Barstool Sports), “Play it Forward,” (Showtime), and “Snoop Dogg Presents The Joker’s Wild” (TNT). She was also an executive producer on the highly rated and critically acclaimed Nickelodeon Kids’ Choice Sports Awards.
Schwartz-Morini was raised in Yonkers, NY and received her bachelor’s degree from The State University of New York at Oswego.
Two-time Emmy winner, Super Bowl Champion and Peabody award winning journalist Michael Strahan currently co-hosts ABC’s “Good Morning America,” serves as an analyst for “Fox NFL Sunday,” and hosts ABC’s primetime game show favorite “$100,000 Pyramid.” Strahan also headlines the Thursday Night Football Pregame Show live on the Fox Broadcast Network. Strahan is the co-founder of SMAC Entertainment, a multi-dimensional talent management, music, branding and production company which has created a major presence in the sports and entertainment arena. For four years, Strahan co-hosted the hit talk show “LIVE with Kelly and Michael,” and prior to joining the ranks of the top sports broadcasters in the country, Strahan had a spectacular NFL career that resulted in him being named to the 2014 Pro Football Hall of Fame class. In 2015, Strahan entered the fashion space with COLLECTION by MICHAEL STRAHAN, a men’s and boys’ clothing, denim, accessories, luggage and shoe line. The line quickly expanded, with MSX by MICHAEL STRAHAN, an men’s and boys’ athleisure line, and MSX for NFL, a men and women NFL licensed apparel line. COLLECTION and MSX are transitioning into MICHAEL STRAHAN brand name and expanding into men’s skincare. The Michael Strahan lifestyle brand continues to expand and is available at JCPenney’s, Men’s Wearhouse, Jos A Bank, HSN and QVC and more retailers nationwide. Strahan released his best-selling book, “Wake Up Happy: The Dream Big, Win Big Guide to Transforming Your Life,” which includes personal stories and motivational advice. Dedicated to many charitable works, Strahan donates his hands and heart to numerous charities including The USO, HELP USA and Merging Vets and Players.
SEPTEMBER 19, 2022
Jackson State Beats Grambling... Read More
September 13, 2022
Introducing Broadus Collection by Shante and Snoop Dogg... Read More
SEPTEMBER 7, 2022
Michael Strahan to launch skin care and grooming collection... Read More
SEPTEMBER 7, 2022
Jackson State Dominates Famu In Orange Blossom Classic... Read More
AUGUST 16, 2022
Wear By Erin Andrews Expands To Major League Baseball... Read More
AUGUST 6, 2022
Snoop Dogg & Kenya Barris Team For Mgm Youth Football Comedy ‘the Underdoggs’... Read More
JULY 29, 2022
Wiz Khalifa’s New Album, Multiverse Is Out Now!... Read More
JULY 13, 2022
Go Behind The Scenes Of New Season Of ‘$100,000’... Read More
JUNE 9, 2022
Si: How Deion Sanders Is Fueling The Rise Of Hbcu Football... Read More
MAY 6, 2022
Nikki Bella To Host New USA Network Game Show...Read More
MAY 2, 2022
Prime Video’s Thursday Night Football Adds Tony Gonzalez...Read More
APRIL 5, 2022
Watch: Wiz Khalifa Still Rolling Papers | Documentary... Read More
March 22, 2022
‘The Front Line’ Medical Drama With NFL Twist In The Works At ABC...Read More
March 11, 2022
Deion Sanders Said He Had Two Toes Amputated After Medical Setback In Docu-Series...Read More
March 10, 2022
SBJ I Factor’s Interview With SMAC Entertainment CEO & Co-Founder Constance Schwartz-Morini... Read More
March 9, 2022
SMAC expands roster with Troy Aikman...Read More
March 8, 2022
HBCU Athlete Shedeur Sanders Is The New Face of Gatorade...Read More
March 8, 2022
Deion Sanders Sends Athletes Message From Hospital... Read More
March 8, 2022
Why America's Got Talent Needs Nikki Bella As A Full-Time Judge After Extreme Spinoff 
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March 5, 2022
Erin Andrews becomes recipient of Vince Lombardi Cancer Foundation Award in Milwaukee... Read More
MARCH 4, 2022
Michael Strahan, Constance Schwartz-Morini’s SMAC Entertainment Taps FredAnthony Smith as Unscripted Development Chief (EXCLUSIVE)... Read More
FEBRUARY 25, 2022
Deion Sanders Says ‘We’ll Continue’ Challenging And Changing Narrative Around HBCUs... Read More
February 11, 2022
Juicy J and Wiz Khalifa Release Collaborative Album ‘Stoner’s Night’... Read More
FEBRUARY 10, 2022
Fox Sports broadcaster Erin Andrews honored with Pat Summerall award ... Read More
january 27, 2022
Michael Strahan, Carl Banks Create Super Bowl Collection... Read More
january 13, 2022
SMAC expands client roster with Troy Aikman... Read More
january 12, 2022
‘Cayne’ Drama Based On Ian Smith Novel In Works At BET+ From Gregory Poirier & Michael Strahan ... Read More
january 12, 2022
Peacock Shares EARNIN' IT NFL Documentary Series Trailer ... Read More
january 7, 2022
Strike up the 'bandleader': How Curt Menefee keeps Fox's eclectic NFL pregame show rolling... Read More
december 11, 2021
Former NFL star Michael Strahan says outer space trip ‘unreal’ ... Read More
December 4, 2021
‘Coach Prime’ leads Jackson State to SWAC championship... Read More
september 28, 2021
‘The Real Dirty Dancing’ Special Coming to Fox: Brie Bella, Tyler Cameron and More Set to Compete... Read More